

Out west, the Pac-12 needs to find a way to bolster its value ahead of the next round of media rights negotiations.
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I’m sure there were others- Brett McMurphy August 3, 2021 * FSU & Clemson officials contacted SEC about joining league

If you’re keeping track, so far we have following “reports” But the other Power Five conferences have got to smell blood. To be clear, the remaining eight Big 12 schools do have something to offer, even if they have nowhere near the value of a conference that contains Texas or Oklahoma. However, that is just one of the potential scenarios for the conference’s future. That’s easier said than done - any school that can instantly add enough value event to begin to make up for Texas and OU’s absence is already in a power conference and not necessarily looking to destabilize its own future by rolling the dice on a new version of the Big 12.įor that reason, it’s possible that the Big 12 won’t make it through this wave of realignment at all. So, if the conference wants to continue competing with the other big boys as a blue-chip television product, it needs to add value.
BIG 12 CONFERENCE TEAMS MAP TV
That makes the conference more lucrative than the ACC ($30.9-$37 million each) and Pac-12 ($33.6 million), but less than the Big Ten ($54.3 million) and SEC ($45.5 million).īig 12 commissioner Bob Bowlsby admitted last week that the conference would lose about half of its TV contract value simply by losing Texas and OU. Jyt0OBFpdm- RedditCFB July 29, 2021Īs it stands, the Big 12 earned about $409 million in revenue during fiscal year 2020, notes USA Today, most of which was distributed to its 10 schools in payments between $37 million and $40 million each. What’s crazy is that if the Big 12 manages to survive this, it will be decades before anyone overtakes Oklahoma in having the most Big 12 football championships.
